Creativity is an innate human condition. The transference from imagination and original thought to invention and innovation is a process seemingly unique to our species. For us it’s a physical expression of ideas using shape, colour and movement to evoke an emotion or a reaction. It’s what inspires us, it’s what drives us!
However, in real terms, ‘creativity’ is so much more.
When most people hear the word creative, they imagine an artist, an author, a potter or a photographer. In other words they think of people who ‘make stuff’. Stereotypically, these people are referred to as ‘creative types’. In fact there is no such thing as a ‘creative type’ as we are all creative in our own unique and individual way. So, why when you ask people “are you creative?” is the answer invariably “no, I can’t draw for toffees!” In a nut-shell, we just need is a bigger definition for… ‘creativity’.
Sure creativity can all be about making things but it can also be about joining up innovative ideas. It can be viewing and thinking about data in different ways. It can be about coming up with unique solutions to practical problems. It can be about breaking things in order to discover better ways of making things. It can be about designing systems that empower the creative work of others. It can be about making change in the world by speaking the truth and leading movements for the greater good.
Each of these creative approaches shape our world in profound ways and the more we see this creativity around us, the more we should appreciate the creativity inside ourselves.
Creativity means something different to each and everyone of us. For us at MediaXtreme, the whole activity of starting with nothing and ending with something continues to amaze us and we are lucky enough to be able to do it every day!